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廈門年會 | 汽車流通無國界 當困難來臨 攜手共進
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廈門年會 | 汽車流通無國界 當困難來臨 攜手共進

2019年11月19日 15:20
作者:趙雅慧

[車友頭條-車友號-車友頭條發布]  在剛剛圓滿召開的2019中國汽車流通行業發展論壇上,美國汽車經銷商協會主席CharlieGilchrist以--“汽車流通行業當困難來臨:勤修內容,團結一致,相信協會”為主題,為大會致辭!

I’mCharlie Gilchrist, Chairman of the National Automobile Dealers Association inthe United States. No matter what language we speak, we understand the dialectthat is the “automobile industry.”

我是美國汽車經銷商協會主席CharlieGilchrist。無論你講哪一種語言,我們都懂 “汽車行業”這門語言。

It’s no secret that everyone is talking aboutthe future of the auto industry and the future of personal car ownership, notjust in the United States, but around the world. Technology is changing cars: we’regetting better fuel economy. We have safety features and driver-assistancesystems that are doing more to protect our customers. And everyone is talkingabout the rise of autonomous vehicles and electrification and how that willaffect consumer demand.

眾所周知,在美國乃至全世界范圍內,每個人都在談論汽車行業的未來以及私家車的未來。技術正在改變汽車:燃油經濟性在不斷提高。安全功能和駕駛員輔助系統可以在更大程度上保護我們的客戶。每個人都在談論自動駕駛汽車和電氣化的興起以及這將如何影響消費者需求。

Theonly certainty in the auto industry is change. But one thing that won’tchange is that to be successful, every dealer must build strong customerrelationships and deliver a great customer experience. No matter howtechnology evolves, this is a people business at the core and that will neverchange. Customers prefer thein-person experience that dealers can provide. Even technology can’t change that.

汽車行業唯一可以確定的就是變化。但是,有一點永遠不會改變,就是凡是想成功的經銷商都必須建立牢固的客戶關系并提供出色的客戶體驗。無論技術如何發展,汽車業本質都是以人為本的行業,這點永遠不會改變。客戶更喜歡經銷商提供一對一的體驗。即使是技術也無法改變這一點。

Every automotivemarket experiences challenges at some point. The U.S. experienced the GreatRecession about 10 years ago. Twoof our biggest manufacturers were on the verge of collapse and thousands ofdealers were at risk. Hundreds of dealership doors closed, and thousands ofemployees lost their jobs. But that’s when the industry really came together.When challenges arise, we rely on our dealer association to help dealers makethe case that we are an important economic driver in the communities we serve.We cannot be naïve to unpredictable business cycles and the fact they do occur.

每個汽車市場在某個時間點都會面臨挑戰。大約10年前,美國經歷了大衰退。我們最大的兩家制造商處于倒閉的邊緣,成千上萬的經銷商處境堪憂。數以百計的經銷商關門停業,成千上萬的員工失業。但這也是行業真正團結起來的時候。當挑戰出現時,我們依靠經銷商協會來幫助經銷商證明我們是所在區域的重要經濟推動力。我們不能在不可預測但確實存在的商業周期面前一臉茫然無措。

Here is another aspect that won’t change: whendifficulties arise NADA and CADA will stand by our members and ensurethat our collective interests are protected with our manufacturerpartners. And when challenges to the dealer franchise system pop up, NADA is onthe front lines to preserve, protect and defend one of the most powerfuleconomic engines in the country: the franchised automobile dealership.

還有一點永恒不變的是:當困難出現時,美國汽車經銷商協會NADA和中國汽車流通協會CADA將全力支持我們的成員,并確保與制造商合作伙伴共同保護我們的集體利益。當特許經銷商經營系統出現挑戰時,美國汽車經銷商協會便會一馬當先地維護、保護、捍衛國家最強大的經濟引擎之一:汽車經銷商。

There’s an important foundation that allsuccessful dealers must build, and this is my advice after more than 30 yearsin this business:

成功的經銷商必須建立一個重要的基礎,這是我在這個行業從事30多年的經驗之談:

oMaintaingreat customer relationships at the point of sale and for a lifetime.

oHire,train, and retain world-class employees and skilled technicians for the long term.

oBuildlines of communication with your manufacturers.

oAndlean on your association, especially during the tough times.

o 銷售端維護好與客戶的終身關系。

o 著眼長遠未來,雇用、培訓、留住世界一流的員工和熟練的技術人員。

o 與制造商建立各種溝通渠道。

o 尤其是在艱難時期,依靠協會組織。

We’ve weathered many economic downturns,especially since the recession. Today, U.S. dealers are poised to sell close to17 million new vehicles for 2019 despite disruption to the dealer model. Acrossthe globe, 80 million vehicles were sold last year. That’s the greatestnumber in history! And most of them were sold by local auto dealers. Believein this business. Believe in the prosperity that this industry brings. Theproof is in the numbers.

我們度過了許多經濟不景氣的時期,尤其是自經濟大衰退以來。如今,盡管經銷商模式受到顛覆,美國經銷商仍有望在2019年售出近1700萬輛新車。去年,全球售出了8000萬輛汽車,創下歷史新高!而且其中大多數是由當地的汽車經銷商出售的。要相信這個行業。相信這個行業帶來的繁榮。這些銷量數據就是我們的證明。

CADA members, always rely on your associationto speak up for you—especially with the government. Rely on CADA to help youget through the ups and downs of the market and to rally your dealers togetherwhen it’s needed. But dealers are the KEY. You are the force that drivesyour agenda and missions. I remember when the U.S. economy began to swingupwards again…it was because the dealer community held many conversations. Webuild relationships more than ever. We educated our lawmakers on what policiesharm our businesses and our customers. We were united with manufacturersin a common interest to not just survive—but to thrive. And today, dealers areengaged so we can adapt to the technological evolution in our industry.

各位成員,中國汽車流通協會始終是你們可依賴的后盾,尤其是在與政府對話時會為你們發聲。你們可以依靠中國汽車流通協會幫助你們度過市場的起起落落,并在需要時團結所有經銷商。但是,經銷商依舊是關鍵所在。你們是推動議程和使命的力量。我記得美國經濟開始重新回升時……正是因為經銷商業界進行了多輪對話。我們比以往任何時候都更注重建立關系。我們讓立法者了解了哪些政策會損害我們的業務和客戶。為了共同的利益,我們與制造商團結一致,不僅要生存,還要謀發展。如今,經銷商深入參與其中,因此我們可以適應行業的技術發展。

Ourwork is not easy. A national association is the lifeline that connectsthousands of dealer members, and you must remain active and engaged so you canhelp shape the future of your business. A lot of that work starts with strongadvocacy and making sure lawmakers understand who we are and what we do.

我們的工作并不容易。國家級的汽車行業流通協會是連接成千上萬經銷商成員的生命線,而你們必須保持積極主動、深入參與這項工作,以便共同塑造行業的未來。這其中大部分工作始于大力宣傳,確保立法者了解我們是誰以及我們的業務。

NADAis lucky to have an amazing grassroots presence and thousands of dealer membersunder its umbrella.

美國汽車經銷商協會有幸擁有強大的的基層影響力,并將成千上萬的經銷商會員置于其保護傘下。

Seeingand hearing from other industry leaders throughout the world, reminds us thatthe auto industry is a global community. You are not alone. And NADAwelcomes the opportunity to work with you in the future and discuss ourchallenges and goals.

在與世界各地其他行業領導者的來往和交流中,我們重新意識到汽車行業是一個全球社區。各位不是孤軍奮戰。美國汽車經銷商協會期待將來有機會與各位合作并探討我們的挑戰和目標。

Dealers are cut from the same cloth, no matterwhere we’re from! We’re resilient, we’re adaptive and we are a shining exampleof the strength of entrepreneurs.

無論我們來自哪里,所有經銷商都是同本同源的!我們有韌性,能適應,是企業家實力的光輝典范。

I commend the work that CADA does on behalf ofits dealers. And always remember: we can always learn something from each otherdespite our distance. And together, we will shape the future of our industry!

我欣賞CADA代表其經銷商所做的工作。請始終牢記:盡管我們遠隔重洋,但我們始終可以互相學習。讓我們齊心協力,共同塑造行業的未來!

NADA wishes you the best for the future.

美國汽車經銷商協會祝各位未來一切順利。(文/車友號 車友頭條發布)

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